How we blew our launch…

August 13th, 2009

I hate it when people talk it up and don’t deliver.

We were guilty of it recently.

Anyone who tried to get a cash advance during the week after our July launch would have noticed the wheels falling off our usually tight operation.

We rushed to get new technology released for you and it went wrong.

When you’re trying to do something cutting edge, there’s a slight risk that things can go wrong. Unfortunately for us things went wrong enough to warrant the decision to stop applications for a few days.

Still, there’s good news…

The dust has settled and we’re humming again.

You can find out more at Rush247

If you’re interested in the technical stuff, here’s what happened…

After our initial glitches and thousands of people contacting us, we gave everyone their own start times in waves of users.

That was fine but more people than we expected decided to try it straight away. We maxxed out the server. Our usually fast system became SSSSLLLOOOOOWWWW.

Due to these speed issues, our staff couldn’t use the system and clients couldn’t log in and apply, a nightmare for all concerned.

We figured that one out but found that the technical updates we’d done meant that some people throughout Australia were viewing the wrong web site. This is because some ISP’s take 24-48 hours to reflect updates nationwide.

So that created a lot of problems too.

Rather than give unacceptable service, we decided to call time out for a few days to nip it all in the bud.

Now it’s all humming again, and it’s cool to see RUSH247 working well.

In hindsight we should have stretched out the launch with fewer users each day, and delayed it a few more days.

We were super keen to get the $2 first time offer and RUSH247 released for clients. We also made some big changes to our internal system to help make things even faster and improve our service ore.

If you were one of the people trying to use our service and had difficulties, we’re really sorry.

We’re back in top form now so check out Rush247 and 2 Dollar and see what I’ve been going on about for the last few weeks.

I’m also on Twitter most days, so feel free to ask me anything you like. We’re also publishing some neat little Tight Arts Videos. You should follow me at


The information contained in this blog is correct at the date of publication.