5 Aussie startups to watch out for in 2017

January 24th, 2017

The Australian startup scene is thriving.


While some reports last year (looking at you, Market Watch) said that the startup ‘unicorns’ are fast becoming extinct, the reality is that the age of the startup has only just begun.


(Side note: a ‘unicorn’ is an American name given to a start-up company that’s valued at over $1 billion. Canadian tech unicorns are known as narwhals. A decacorn is a word used for those companies over $10 billion, while hectocorn is the appropriate term for such a company valued over $100 billion. How’s that for some lingo!?)


We’ve compiled a brief list of just 5 awesome Aussie entrepreneurs and startups to look out for in 2017 (there’s simply too many to name them all).


Indigital’s app ‘Indigital Storytelling’ uses drones, 4D mapping software, image recognition and cultural law to bring our (and international) indigenous people’s stories and culture sites to life. They also work to bring other entrepreneurs’ and companies’ visions into app form using their pretty intense tech. Founder Mikaela Jade has demonstrated it to the likes of the Prime Minister and has been on a number panels championing the efforts of Aussie women in startups.


Sydney’s Eora 3D have garnered a huge following and – according to one of their co founders, Richard Boers – have had a suprising level of interest from bigger companies. And it’s no wonder, with their super smart tech syncing up with your smartphone for 3D printing capabilities.


Making the Disrupt 100 list in 2016, Adelaide’s Humanihut is the only one of its kind that provides an all-in-one, out-of-the-box emergency shelter system. It provides emergency accommodation, toilet and shower facilities, as well as integrating with fresh water, sewerage disposal and power services. With a focus on assisting the world’s refugees and saving international aid agencies millions of dollars, the innovative Humanihut is a cost effective solution.


An e-learning management system founded by four dudes, GO1 enables people to quickly and efficiently train staff (and customers) online. This startup had more than $1 million invested into it by Shark Tank judge Steve Baxter and Tank Stream Ventures and is working with the likes of Oxford University to advance market research across Australia and the UK.


I know what you’re thinking – surely not another social media channel? Just hear us out. This social network comes with a massive difference: it has been designed to promote and reinforce positive interaction in communities. By ‘applauding’ good work and talent, the team behind Clapit wanted the content to be shaped by the audience. As well as celebrating emerging talent like artists and sports people, the founders of Clapit want to prevent rants and keyboard warriors by only allowing ‘reaction selfies’ not written comments.


Tech trends

  • In tech trends you should be looking out for in 2017, fintech is leading the charge. Chief Executive of FinTech Australia said that more and more fintech startups launching this year will give Australians more choice in their financial products and management, and bring even more competition to traditional banks.
  • Augmented and virtual reality (AR) could become the actual reality for many Aussie businesses. According to Business Insider, companies should start experimenting with innovative AR design and development to better engage with their customers.
  • According to Deloitte, a business’ Internet of Things (sounds like an amazing movie title but it’s actually: the interconnection via the Internet of computing devices embedded in everyday objects, enabling them to send and receive data) will continue to move towards a bolder approach to managing data, orchestrating events and extending IT systems and processes beyond traditional limits.


So there you have it. Lots of Aussie feel-good startups making the world a better place and fintech, un-reality and things on the internet trending in tech for 2017.






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